It seems that not every new deal in technology is worth the euphoria that it hits the market with. This is a lesson that many players in the television and movie industry have learnt the hard way as far as 3D technology is concerned. Apparently, the old 2D is still gold according to numerous Hollywood producers and Wall Street analysts who advocate for drastic reduction in the number of movies produced in 3D. The main reason behind the outcry is the lower finances and revenue that 3D box office continues to record each year.
Many producers go with the misconception that since the 3D film Avatar was a success in 2009; then everything else will fit into place so long as it is in 3D as well. The hype that ushered in 3D seems to have disappeared as quickly as it emerged and the high revenues that used to come from it some two to three years ago are no longer the order of the day. On average, a 3D film will cost 20-45 percent more to make than a 2D version of the same. Many of the 3D companies are recording disappointing revenue figures. So what is the way forward for such companies?
It is tempting to quickly mention the reduction of 3D movie prices. However, that quick fix option could only mean worse for the companies. Larger audiences may be tempted in but at lower rates not much more money would be made. To add insult to injury, research findings indicate that price isn’t the only issue, but interest in the 3D movies is a key issue as well. Where there is no will, there definitely isn’t a way no matter how low the price tags might be lowered. Simply put, the main market for these films, Americans, seem to be losing interest in 3D movies altogether.
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