Anyone who has ever kept up with the Kardashians could see this was just another publicity stunt.
As the cameras followed the couple in the build up to their fairytale wedding, it was shockingly apparent Kim Kardashian and her supposed true love Kris Humphries barely knew each other.
But am I impressed? Yes.
Kimmy K reportedly scammed a cool $18 million out of her wedding and related endorsement deals.
The event itself was reported to have cost another $10 million (none of which, one imagines, she paid for).
The divorce papers were filed 72 days after the August 20 extravaganza. Which means the soon-to-be former Mrs Humphries earned an astounding $250,000 a day. No one can deny thats impressive work.
And Kim is all about work. In the lead up to her divorce announcement - and even after the news was out - Kim was busy plugging her wares on Twitter. Not so much as a frowny faced emoticon to mark the shock news.
Her two sisters took to Twitter to express their sadness - and berate the negative Twits coming through. But Kim was all business.
Here in Melbourne (where I am to interview Sarah Jessica Parker, which you can watch on Breakfast tomorrow morning&) Kim was due to make an appearance at the Melbourne Cup.
She cancelled that commitment (seems to be her thing at the moment) but will still be travelling down under to launch her new handbag line on Wednesday.
Like I say, shes all about the business.
A business driven by her mother Kris Jenner and based on not a hell of a lot. A sex tape. An impressively large derriere. And of course, those infernal reality shows.
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